Companies have long known the value of creating something tangible and aesthetically pleasing to promote their image. Today, with the growing number of options for publishing, this is easier than ever before.
If you browse the web you will find DIY gurus with templates for creating your own e-book in a PDF format. Great for those on a limited budget who want a product to sell on their website, or just something as a give-a-way for promotional purposes. One very savvy entrepreneur coach, Tara Gentile, asks you to set your own price.
If you have been keeping up you will know that PushPopPress has created an iPad version of Al Gore's latest tome.
With the introduction of the iPad and now tablets, books can be interactive in a way that marketing gurus couldn't have imagined twenty years ago. With video now possible as an integral part of a book, you can walk the reader through the steps of 'how to', or give them a virtual tour of a space. Every time you mention something which has it's own web presence a link can be created right in the book. The possibilities are endless.
With companies like 'Mag +' making iPad apps affordable, marketing your business through an iPad or tablet book, or magazine, becomes a viable option for even smaller businesses.
If this is something which interests you, contact us for coaching, consulting, or creating your new iPad book for you.
seeglover [at] gmail [dot] com
ourmilieu [at] gmail [dot] com
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